Kings and Ducks Reveal New Uniforms in Brand Revamp

The Los Angeles Kings and Anaheim Ducks, two NHL teams based in Southern California, recently unveiled new uniforms, marking a significant change in their branding. Both franchises have embraced elements of their past while incorporating fresh designs in their logos.

The Kings’ new logo pays homage to their history, blending elements from the 1990s with the original crown symbol from the team’s inception in 1967. In a move that signifies a brand evolution, the Kings introduced black, silver, and white jerseys, which will make their debut during the upcoming 2024 NHL Draft in Las Vegas. The team’s president, Luc Robitaille, expressed excitement about the new look, emphasizing the collaborative process that involved input from past and present players.

With a focus on Orange County’s identity, the Anaheim Ducks also revealed a revamped logo and uniform kit that reflects their connection to the local community. The franchise’s owners, Susan and Henry Samueli, highlighted the symbolic significance of the Ducks within Orange County and the evolution of their brand. The redesigned jerseys feature a new typeface and number palette inspired by the region’s art deco styling, incorporating shades of orange, black, gold, and white.

The Ducks’ new logo takes center stage on both home and away jerseys, with a refined version of the previous logo appearing as a secondary patch on the shoulder. The team’s commitment to its heritage is evident in the modernized design elements, which pay tribute to Orange County’s cultural and industrial history.

In a nod to their local ties, Anaheim sent samples of the new uniforms to Los Angeles Angels star Mike Trout and Pittsburgh Pirates pitcher Paul Skenes, both of whom have roots in Orange County. The collaboration between sports icons underscores the significance of the Ducks’ rebranding efforts and their commitment to engaging with the community.

Overall, the uniform unveilings by the Los Angeles Kings and Anaheim Ducks represent a strategic shift in their visual identities, blending tradition with innovation to connect with fans and honor their respective histories. The updated logos and jerseys signal a new era for both franchises as they strive to make a statement both on and off the ice.