Boston Celtics Unveil New Jersey Sponsorship Deal
The Boston Celtics, reigning NBA champions, have introduced a new jersey advertiser for the upcoming 2024-25 season. The team’s latest partnership will feature Amica, an insurance company, replacing their previous advertiser, VistaPrint. Known for creating marketing materials and business essentials, VistaPrint had adorned the Celtics’ jerseys in recent seasons with a design inspired by Massachusetts highway signs.
Throughout their collaboration, the Celtics and their advertisers have showcased various ad patches, with each design reflecting a unique approach to brand representation. Prior to VistaPrint, the Celtics had teamed up with GE for their jersey ad from 2020 to 2024. This transition to Amica marks the team’s third different jersey advertiser in recent years, demonstrating the evolving landscape of sports marketing partnerships.
In the realm of jersey advertisements, the Celtics have been pioneers, setting the stage for other teams and leagues to follow suit. While opinions on jersey ads vary, the Celtics have maintained a commitment to integrating the patches seamlessly into their iconic green and white color scheme. The upcoming Amica ad is expected to align with this tradition, ensuring a cohesive look that resonates with the team’s visual identity.
Amica’s President and CEO, Ted Shallcross, expressed enthusiasm about the partnership, emphasizing the shared values and community-focused initiatives of both organizations. As a New England-based company, Amica sees the collaboration with the Boston Celtics as an opportunity to connect with fans and contribute positively to the communities they serve. In addition to featuring on the Celtics’ jerseys, Amica will also hold the title of the team’s exclusive auto, home, and life insurance partner.
The announcement of the new jersey advertiser signifies a strategic move for both the Celtics and Amica, leveraging the power of sports marketing to reach a wider audience and strengthen brand visibility. The partnership reflects a mutual dedication to excellence and community impact, highlighting the synergies between sports and corporate entities.
As the Celtics gear up for the upcoming season, the unveiling of the Amica jersey ad sets the stage for an exciting chapter in the team’s storied history. With a focus on collaboration, innovation, and community engagement, the partnership between the Boston Celtics and Amica promises to be a winning combination both on and off the court.