Texas Tech and adidas Announce 10-Year Collaboration
Adidas and Texas Tech University have officially launched a 10-year partnership that will see adidas become the exclusive provider of footwear, uniforms, apparel, and accessories for the Texas Tech Red Raiders starting July 1, 2024.
The collaboration between adidas and Texas Tech, which includes brand partner and Texas Tech alum Patrick Mahomes, marks a significant milestone in the university’s athletic program. Fans can now purchase licensed Texas Tech apparel through various channels, including online retail partners and local retailers. Notably, the partnership will also feature co-branded apparel showcasing Mahomes’ signature Gladiator logo, a first for an adidas athlete partner to be featured on collegiate apparel.
Expressing his pride in the partnership, Patrick Mahomes stated, “I wouldn’t be where I am today if it weren’t for Texas Tech, and I’m proud to have helped bring Red Raider Nation into the three-stripe fam. Today is just the beginning of an incredible partnership with adidas, so stay tuned for more to come this fall that we’re excited to be working on together!”
Exciting developments are on the horizon as adidas and Texas Tech have plans to reveal new details about uniforms, apparel, and celebratory events on the Lubbock campus in the coming months. Kirby Hocutt, the Director of Athletics at Texas Tech University, emphasized the significance of the partnership, stating, “This is a monumental day as we align the power of Texas Tech Athletics with a global brand like adidas and a generational athlete like Patrick Mahomes, a proud Texas Tech alum.”
The partnership extends beyond providing apparel and equipment to student-athletes. Eligible student-athletes at Texas Tech will have the opportunity to join adidas’ historic NIL Ambassador Network, allowing them to benefit from their Name, Image, and Likeness. This initiative aims to empower student-athletes by providing them with a percentage of sales they drive for key products and campaigns.
The collaboration between adidas and Texas Tech underscores adidas’ ongoing commitment to investing in college athletics and leveraging the transformative power of sport. The partnership is set to elevate the Texas Tech brand nationally and equip student-athletes with top-tier apparel and equipment as they compete at the highest levels.
For fans eager to get their hands on the exclusive adidas x Texas Tech collection, items are now available for purchase at adidas.com/texas_tech. This partnership represents a new chapter in the rich history of Texas Tech Athletics, which boasts a diverse range of intercollegiate programs and a dedicated fan base. With Texas Tech’s reputation as a premier athletics program, this collaboration with adidas is poised to enhance the university’s athletic legacy on a global scale.