Patrick Mahomes Logo to Appear on Texas Tech Uniforms

Texas Tech University has recently made headlines as the first college program to don co-branded apparel featuring the logo of NFL star Patrick Mahomes. This development comes as part of a groundbreaking 10-year partnership between the university and Adidas. The announcement solidifies Adidas as the official provider of footwear, uniforms, apparel, and accessories for the Texas Tech Red Raiders.

While financial specifics of the deal remain undisclosed, its commencement on Monday marked a significant moment for both the university and the sportswear giant. Notably, the Mahomes “Gladiator” logo will be prominently displayed on official collegiate apparel as the first Adidas athlete partner logo to grace such merchandise.

Expressing his gratitude for his alma mater’s role in his journey to success, Mahomes, who played for Texas Tech from 2014 to 2016 before being drafted by the Kansas City Chiefs, shared his pride in aligning Red Raider Nation with the Adidas brand. His statement emphasized the pivotal role the university played in shaping his career trajectory, underscoring the significance of this partnership for both parties.

As part of this innovative collaboration, Texas Tech student-athletes will have the opportunity to participate in Adidas’ Name, Image, and Likeness (NIL) Ambassador Network. This initiative enables athletes to earn a percentage of revenue from select products and campaigns, further enhancing their collegiate experience and providing additional avenues for personal and professional growth.

This groundbreaking partnership not only signifies a new chapter for Texas Tech University and Adidas but also underscores the evolving landscape of collegiate athletics and brand collaborations. By featuring Mahomes’ logo on official apparel, the university is celebrating its ties to a successful alum while providing current student-athletes with unique opportunities to engage with a renowned sportswear brand.

Overall, this collaboration between Texas Tech University, Patrick Mahomes, and Adidas marks a significant milestone in the realm of collegiate athletics and brand partnerships, setting a precedent for future collaborations between universities and prominent athletes in the sports industry.